Leather made "sweater", bold and other fabric splicing clothes into artwork, Zhejiang naitelier Fashion Co. Ltd. has been to design walking in Haining leather industry. In the opinion of the company chairman Zhu Weiming, clothing enterprises to do strong, design is the core competitiveness.
In recent years, Zhu Weiming's ideas are more and more people recognized, Haining leather industry has paid more and more attention to the number of original strength, designers grow with each passing day. As always, designers such as high, F. original brand fast growth, continued strong, these a few years in Peabody, leather fashion week platform will shine.
Recently, a reporter from the Haining China Leather City understands, at present our city more than 2000 leather, fur bags enterprises, 200 enterprises have their own designers. The total number of designers greatly small the city more than 2000.
The last century 90's, many Haining leather enterprises rely on a paragraph can sell for three five years. In recent years, as consumers of fashion requirements increase, both cannot match. At this time, many enterprises have realized the importance of design, or the introduction of the designer, or go to training, the designer of the "pen" to highlight each brand personality style, to promote the brand value and sales performance.
Haining Ou Lun clothing Limited company is our city leather industry, a microcosm of the original design of the transformation and development of heavy. Company general manager Tong Yanjiang introduced, at first, he made leather production sales in the northeast, at that time the company did not master the design of the core links of garment, consider also is how to reduce the cost of the raw materials, labor and other. "This constant compression cost management way, the enterprise can not progress, development into a 'dead end'."
Before and after 2001, fancy Haining industrial agglomeration, human resources and other advantages, more find design wind just rise, new clothing styles, colors, accessories are constantly emerging, Tong Yanjiang saw the Future Ltd in the direction of development, the company moved to Haining decisively. Next is the rapid rise, establish a corporate brand image for 11 years. These years, Tong Yanjiang often go out to broaden one's horizon, the company also has a team of more than 30 people. Design capabilities continue to improve, the attendant, is the value of annual increase.
Distance in August 15th of this year's autumn and Winter Fair days, Quanzhou bags foundry now Oren clothing is wildly beating gongs and drums to. The sample design team, design, plate making division, powerful, the preparations for the 100 new multiple fur.
In 2011 March, the city set up China's first and only a local leather designer association. Association Zhang Sifeng said, in recent years development association designers quickly, leather and plastic product now from the establishment of more than 60 to more than 200. At the same time, the quality and the influence of the designer in rapid promotion, formal education more and more designers trained professional colleges has experienced practitioners for many years.
The demand for designers are increasingly high, children's bags manufacturing introduction and cultivation of the designer is now the trend of leather industry. Haining China Leather City Leather designer association responsible person said, sports bags OEM then they will also further docking international fashion brand, colleges and universities, through the "please come in", "going out" to strengthen training designers, drawbars package subcontracting the design capacity, the Haining leather fashion "tide" lift higher.
